When a blogger looks to establish themselves in the market, branding is often the tool they use to set them apart from the competition. Identity design is the creation of a visual identity. The concept of branding and identity is to create a look and feel immediately identifiable and recognisable. “The Travel Fairy,” Josie approached me regarding the design for a travel blog which she was going to establish. With over eighteen years experience in the Travel industry, Josie shares her opinions, advice & some picks of the best travel offers around. From the start the client looked to include aspects of travel while also having a chic feel. The end design would be used on “The Travel Fairy” blog and social media outlets.
The illustration features travel trunks, suitcases and Josie. Layout was important for the design as blog headers dimensions are long but short in height. After the layout was established, we discussed colour palettes, the brighter palette winning out as it has a more vibrant feel. I kept the background simple but still travel related with the use of passport travel stamps. Overall it was such a lovely project to be apart of, creating an identity for a fresh new blog is always a pleasure.